Corporation in zhenjiang city, jiangsu province "thermal paper" three at home

Wan Baorui regardless of the enterprise covers an area of, or personnel are not visible. , however, it is one of just 200 people, has occupied domestic market in the first three "thermal paper" position. Wan Baorui is created with what "magic weapon" development miracle? Recently, the reporter arrives in the corner is located in zhenjiang new district electrical and mechanical industrial park of private enterprises.

One of magic weapon: grab by the Internet economy express
 
Express the collecting some work in colleges and universities of wang ying, every day has a special content needs to be done: record the Courier bags on the thermal paper on the recipient information, the owner of the then inform the Courier to take.
 
Contact with wang ying passive thermal paper is different, as Wan Baorui to executives of Zhong Dongping almost every day initiative to focus on thermal paper into the library and the outbound messages. Into the library reflects the production situation, outbound reflects the sales situation, this is his master a way of enterprise operation.
 
Thermal paper is widely used in express labels, lottery tickets, train tickets, movie tickets, boarding pass, all kinds of paper, ecg recording paper, bank ATM, the non-drying label, cash register, fax machine, etc.
 
"E-commerce sector contributed to a change of electricity, warehousing logistics management, the explosive growth of express industry bring enough space thermal paper market." Zhong Dongping told reporters.
 
Released in late April, the national postal service express delivery market supervision report of the year, according to the express delivery business in China last year surpassed the United States for the first time, to become the world's first express powers, 13.96 billion pieces. According to introducing, Wan Baorui by express delivery order has been accounted for more than 65% of the total thermal paper market.
 
Is timely express on the "Internet economy", Wan Baorui of total annual sales of 40000 tons of thermal paper occupy the first three positions in the country.
 
"Zhongtong express, dangdang is not only our product users, in areas such as finance, civil aviation, lottery tickets, medical treatment and we have some market share." Zhong Dongping said.
 
Key # 2: to build enterprise core competitiveness
 
Wan Baorui formerly the east China sea paper, specializing paper cutting and processing, low added value, belongs to the labor-intensive enterprises. In 2004, the company spent one hundred million yuan on article 4 no carbon composite paper production lines, to technical enterprise transformation.
 
"Although the companies have mastered technology, but still can't grasp market." Zhong Dongping recall was deeply touched, because public technology lack of competitiveness, enterprise expected without carbon composite paper did not bring hope.
 
From then on, the company has been clear about the one goal: to build enterprise independent development of core competitiveness, developing "a man without I have uniqueness" technology. Symbol is from then on, the past paper became a thing of the past in the east China sea, represent the future Wan Baorui was born.
 
Thermal paper is the "terminator" no carbon composite paper, widely used and no carbon composite paper, who mastered the production technology of thermal paper, will grasp the future of the market. All along, the thermal paper of the world's cutting-edge technology monopoly for Japanese, German, can produce the thermal paper domestic enterprises long-term wandering in the single digits, special thermal paper production enterprises are much rarer. Thermal paper in the domestic market for Japanese, German almost brand occupied, the two countries.
 
The market pattern of significant changes appeared in 2012, a little-known domestic brand "tuna fish" to 13000 tons of market share aroused the concern of the industry, but also attract the attention of competitors, because in those days the thermal paper demand is less than 120000 tons.
 
The tuna is Wan Baorui created by special thermal paper brand.
 
Wan Baorui reach through "ZhaoCaiYinZhi" broke into the thermal paper this new field, after five years of practice "retreat", even liabilities (r&d, finally move beyond the threshold normal thermal paper production technology. Leading technology have advantages. Zhenjiang new district government propaganda thought of an official evaluation, Wan Baorui of demonstration significance lies in the fact that enterprises through independent innovation, completed the core competitiveness, to realize the transformation and upgrading, opened up a new land.
 
Tool # 3: suitable development road
 
Entered Wan Baorui da factory, three heavy trailer truck loaded with goods is about to depart.
 
Zhong Dongping tells a reporter, these special thermal paper will be sent to Taiwan, Hong Kong, South Korea. At present, in Asia, "tuna" already occupied a place, even in Japan, it should bo beat the market. "This four years ago, but we also hanging on the wall of a goal."
 
In 2014, the special technology of thermal paper in hand in hand with jiangsu university established joint experiment center, implements the in situ transformation, mature technology. Technology, market, enterprise successfully entered a channel output multiplier. Wan Baorui da not blindly expand capacity, however, also have no more to thermal paper (high value) the pursuit of high-end market, it is locked data integration, the Internet economy, modern logistics, the three areas of market development.
 
Zhong Dongping gives two reasons: first, the business development in line with national industrial policies, grasp the breakthrough point, will be able to share in the industry chain. That is the case, after the Spring Festival, the enterprise order show explosive growth, market forecasts that had to be revised years ago; Second, as a private enterprise to our strengths, find a way of differentiating competition. Although Wan Baorui to occupy the domestic market of "thermal paper" the position of the first three, but only the production capacity of 40000 tons a year, and lists of the square one, both the sum capacity of more than 200000 tons, Wan Baorui da compared with gap remains large.
 
The suitable for enterprise development road, in order to realize the goal to pursue. According to the plan, Wan Baorui in July for equipment upgrades, special thermal paper and ordinary thermal paper production will be adjusted to 65% : 35%. The sense of the adjustment is that Wan Baorui da will join to compete for the high-end market, broader market here, and more profitable. Need technical support, product structure adjustment, obviously, "this also shows that the path of technological innovation is an inevitable choice for enterprise development." Zhong Dongping said.
 
 
Source: China jiangsu net
 
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